The idea
Silent power.
The fragrance became the centre of a world built on tension, elegance, danger and control. Product integration emerged from the narrative rather than interrupting it.
Role
Idea Creator
Director
Executive Producer
Editor
An original fragrance concept turned into a dramatic, action-driven brand world—and a cinema premiere in Riyadh.
90Models & talent
160Crew members
7+Locations
2Night shoots
The execution
Scale under pressure.
The film was produced across seven-plus locations in two limited summer night shoots, with creative coordination spanning Saudi Arabia, Egypt and Turkey.
The release
From campaign to cinema.
BULLET premiered at VOX Cinemas Riyadh, turning a product launch into a shared cinematic brand experience.